Your brand is one of the most valuable assets on the balance sheet.  

Effective brands are based on strong customer insights and emotions. Brand development research reveals how people connect meaning to brands, harnessing the importance of storytelling and emotion to drive fresh, relevant meaning and pathways to growth.  

Inside this guide you will:

  • Gain an understanding of where you brand is positioned today and how it could be positioned in the future.
  • Learn how to create and launch a new brand.
  • Find out the core target for the brand, and how your brand can connect with them via key consumer insight or benefit.
  • Refresh your brand’s relevance in a commoditised market
  • Learn the three steps for aligning research outcomes to business decisions with Ruby Futures.

... and so much more. 

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